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星期三 
Swatch situation has improvedSwatch: the situation improved
more comprehensive product line to help the Swatch m good time to sell luxury Congress; economic downturn, and the high-end watches, showed a strong defensive.
text | CBN reporter Zhang Jing
While profits fell, the Swatch Group and its investors but had performed full of joy.
8 14, one of the world's largest watch manufacturer and retailer announced a year earlier, the first half of 2009, a decrease of 28% profit. Swatch Group CEO Nick? Hayek said that the development of this year, \;.
Swatch Group's financial projections by the media described as a \% or more. This is the stock the biggest gain in 9 months, or even drive the market price of other luxury goods companies collectively rise.
Swatch owns Breguet (Breguet), Blancpain (Blancpain), wave Qin (Longines), Omega (Omega), radar (RADO), Tissot (TISSOT), Mido (MIDO) and the full line of low-end brands such as Swatch brand.
although larger, but the performance of Swatch still better than peers. Swiss watch industry alliance data show that the first half of the overall watch industry exports decreased by 26%, while sales fell Swatch 17%.
even more crucial is that from the beginning in May, sales also improved. Swatch claim 56 month sales and operating profit compared to the past 4 months has improved, Hayek said that this \> Hayek in May on to the shareholders that the second half of the Swiss watch industry with the rebound in exports, Swatch Group is expected to be slightly earnings and sales growth. The results predicted come true. Now the question is, in economic situation remains unpredictable circumstances, this recovery was sustainable.
\; Nomura Holdings London branch of the analyst Kate? Wohl Ford this analysis.
her analysis sounds reasonable. because, after all, rich and reduced the budget for the purchase of luxury watches will be reduced accordingly. Capgemini ( Capgemini SA) and Merrill Lynch survey data that the year 2008, the world's richest team has shrunk by 15%, North America,replica IWC, the rich wealth of evaporation rate is especially alarming.
to reality should be that the performance of luxury goods is different in different markets, different grades are not the same brand performance.
2006 the economic good times, the Swatch Group net profit and raise the previous year by nearly 1 / 4, exceeding market expectations. This is largely from the market for the demand for luxury table, its jewelry and watch business increase of more than average increase in performance of 13.8%, while the high-end brand, rose by less than this figure. But when the economic downturn, the situation is reversed up. in the high-end luxury watches, table than the defensive strong.
Hayek in Switzerland on July 12 to accept the \
terms of geography, the Swatch Group, the largest decrease in sales, the market is the United States, sales fell by nearly half, followed by Japan. But Russia and China to buck the trend and the market performancereplica watches including Russia, an increase of 60 %. Swatch in June received double-digit growth in China, of which Omega, Longines and Tissot performance of the \the amount of residents are from mainland China. Swatch Group in Hong Kong this year, plans to open about 15 additional retail outlets directly managed.'s investment in Shanghai is generous, it is about to spend 300 million yuan will transform into the Peace Hotel South Building Swallow Qi Arts Centre, The Chinese flagship store, only Breguet, Blancpain, Omega and Swatch simultaneously display both the parity m,Swiss Army Replica AirBoss Mach 6 Mens Watch, but also luxurious.
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geemjxpg 发表于：2010/7/7 23:47:09
